Measuring the effects of improving the quality of accommodation hotels in attracting tourists (Case study: Karaj city)

Articles in Press

Document Type : Original article

Authors

1 Director of Geography and Urban Planning, Islamic Azad University, Islamshahr Branch

2 Department of Geography and Urban Planning, Islamic Azad University, Islamshahr, Iran

Abstract

Tourism and travel are recognized as a basic need in industrial societies today. In any trip, the most important main concern of tourists is a suitable place to stay and accommodation. The city of Karaj, a city with a tourist and recreational function that has an ecotourism attraction, has provided a suitable ground for the development of domestic tourism as one of the major forms of tourism. Considering the importance of Karaj city as a tourism and economic hub, the present study aims to determine the role of tourist resorts in the development of tourism in this city and to estimate the impact of hotel promotion in this development. In the present study, according to the characteristics of the statistical population, the stratified sampling method was selected according to the volume. In this method, each head of the family of passengers entering hotels in Karaj was considered a sample unit and descriptive and inferential statistical methods were used to analyze the data. In descriptive statistics, frequency tables and percentages, means and standard deviations were used. According to the results, tourists are satisfied with the services provided in hotels at a price paid, the proximity of accommodation to recreational and ecotourism centers in the province, especially Karaj, had no effect on the choice of accommodation, New and beautiful hotel and architecture, good behavior of staff and overall attitude of travelers to stay in hotels in Karaj is positive.

Keywords

Main Subjects

Sustainable Development of Geographical Environment

Articles in Press, Accepted Manuscript
Available Online from 17 January 2024

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